ERMENEGILDO ZEGNA - On board pop-up
Global roll-out 2022
Concept & Design
Illustrations
3D Modeling
Project carried out under the name of Studio WM
Step into an immersive experience where the journey begins before takeoff. Designed like the interior of an airplane, this pop-up store transports visitors above the clouds: luminous windows opening onto a moving sky, passenger seats reimagined as fitting or relaxation spaces, and a subtle soundscape echoing the hum of flight. Blending aerial elegance with sleek design, every detail evokes escape, lightness, and the promise of a new beginning.